U.S. shoe makers including Stuart Weitzman and Cole Haan report average sizes are creeping up. And retailers are watching the extended-size market carefully. Nordstrom has seen strong sales of larger sizes, says Anne Egan, national merchandise manager for salon shoes. It has held special in-store events for extended-size customers, including women who wear up to a size 14 and men who wear up to a size 20. Long Tall Sally, a U.K.-based apparel and footwear retailer that gets almost half its sales from North America, sells the most shoes in U.S. sizes 12 and 13, says Chief Executive Andrew Shapin. Size 15, added earlier this year, now makes up 10% of its footwear business.
Stuart Weitzman: Three decades ago, the company’s average size was a 7, and the company made shoes up to size 10. Now, the average is 8, and his company makes shoes up to size 12, he says.